Where to Buy Wagyu Beef in Portland

Typically there'southward zero groundbreaking about a fast-food chain selling a hamburger. But Arby's has never sold 1 — until now.

Better known for its roast beef, the concatenation is adding a hamburger to its menu for the first time in its nigh sixty-year history. Arby's announced Monday it'southward adding the "Wagyu Steakhouse Burger," which costs $5.99, every bit a express-time offering outset Mon through July 31.

Fast-nutrient chains are constantly competing for customers' dollars and attention, and specialty offerings are a way to attract new customers and maintain existing ones. That's important for Arby's, which has 3,400 US restaurants, according to industry research firm Technomic. That'south a substantially smaller footprint compared to other chains, similar McDonald's (roughly fourteen,000 locations).

Every bit prices surge, fast-nutrient customers are growing increasingly picky about where they get out to consume, McDonald'southward noted on a contempo phone call with analysts. More than than ever, quick-serve restaurants are fighting for loyalty.

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A surprising but popular item might do the trick at Arby'due south. Its new burger is blend of Wagyu beefiness and ground beefiness and volition be "highest-quality burger the market has seen yet," the company said. The company spent more than than two years developing the burger.

Wagyu, which means "Japanese cow," refers to specific breeds of cattle and is known for its rich season and buttery tenderness. Arby'due south version weighs in at 6.iv ounces and is a 52% blend of American Wagyu and 48% ground beef that is cooked "sous vide mode" to create a juicy and tender burger.

"Instead of focusing on making billions of mediocre burgers, we're taking a stance on high-quality meat that deserves to be cooked properly," Patrick Schwing, Arby's master marketing officer, said in a statement.

The Wagyu Steakhouse Burger is served with American cheese, shredded lettuce, love apple, pickles, red onion and a "special burger sauce" on a toasted brioche bun. Arby's claims its 50% bigger than McDonald'south Quarter Pounder, which about four years ago switched from frozen beef to fresh beef.

Arby'south is owned by privately equity house Inspire Brands, the land's second largest restaurant company that comprises of 32,000 locations across its brands, including Arby'southward, Baskin-Robbins, Buffalo Wild Wings, Jimmy John's, Dunkin' and Sonic.

The privately held company recently appear Arby's sales at stores open at least a twelvemonth grew more than 5% in the first quarter, closely mirroring its rivals similar McDonald's and Wendy's. Inspire said it "achieved record performance results" last twelvemonth, with global sales across all of its brands exceeding $thirty billion. Figures from research firm Technomic said Arby'south pulled in near $iv.five billion in revenue concluding year, an increment of six% year over twelvemonth.

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Source: https://theindependent.com/news/national/arbys-is-selling-a-fast-food-staple-its-never-offered-before/article_bf776a53-26a9-5a48-80e8-fa7ad2f31270.html

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